MOVING AHEAD WITH CERTAINTY IN UNCERTAIN TIMES…

2019-11-08T17:12:15+02:00

During September, OBC Head Office hosted franchisees at the Waterhaven Country Estate. The purpose of the gathering was to inform everyone about current events, communicate our strategy going forward, listen to feedback by franchisees and have some fun. In the picture below, Tony da Fonseca is shown opening proceedings. In-house legal eagle [...]

MOVING AHEAD WITH CERTAINTY IN UNCERTAIN TIMES…2019-11-08T17:12:15+02:00

THE FRANCHISEE’S SECRET WEAPON: PERSONALISED SERVICE

2019-11-07T11:20:00+02:00

As a result of the tight economy, competition is fierce. This is a general phenomenon but applies to our sector more than any other because we largely sell commodities. Attracting prospects into our stores, turning them into customers and retaining their loyalty indefinitely is easier said than done. To differentiate ourselves from our competitors, we [...]

THE FRANCHISEE’S SECRET WEAPON: PERSONALISED SERVICE2019-11-07T11:20:00+02:00

REVEALED: BEHIND-THE-SCENE ACTIVITIES OF THE FRANCHISEE SUPPORT TEAM

2019-11-07T11:01:39+02:00

What do a herd of swans and franchisee support have in common? Well, much of the work swans do is invisible to the casual observer.As they glide seemingly effortlessly over a pond, they give no indication that below the water’s surface, a lot of frantic paddling is going on. It’s similar with franchisee support. Most [...]

REVEALED: BEHIND-THE-SCENE ACTIVITIES OF THE FRANCHISEE SUPPORT TEAM2019-11-07T11:01:39+02:00

FRANCHISOR/FRANCHISEE RELATIONS REMAIN SOUND

2019-11-07T10:46:51+02:00

The mid-September 2019 edition of the FASA newsletter carried an article headed “Are franchisors undermining their franchisees with unreasonable demands?” It stated that franchisors place their franchisees into a precarious financial position by forcing them to carry out store revamps during these difficult economic times. There are of course franchisors who enforce contractual requirements without [...]

FRANCHISOR/FRANCHISEE RELATIONS REMAIN SOUND2019-11-07T10:46:51+02:00

PUTTING IT BLUNTLY… NOVEMBER

2019-11-07T12:36:37+02:00

When I started to prepare my contribution to this newsletter, it hit me that we are already in the fourth quarter of the year. It made me wonder where the year had gone and whether we have achieved what we had set out to achieve. Although generally not given to negativity, I have to admit [...]

PUTTING IT BLUNTLY… NOVEMBER2019-11-07T12:36:37+02:00

COMMUNITY INVOLVEMENT PAYS RICH DIVIDENDS

2019-11-07T11:44:32+02:00

Being involved with the communities our stores serve has always been an important consideration for us; this will never change. Our involvement with these communities begins when we set up a new store and it develops from there. This article lists some of the things we already do and makes the point that there is [...]

COMMUNITY INVOLVEMENT PAYS RICH DIVIDENDS2019-11-07T11:44:32+02:00

HAS WORK-LIFE BALANCE BECOME AN IMPOSSIBLE DREAM FOR RETAILERS?

2019-11-07T12:01:08+02:00

It need not be! Yes, operating an OBC Better Butchery franchise involves long hours, especially during the early stages, but it need not consume you. With careful planning and responsible delegation of duties, you can get time off without losing control. This article offers suggestions on how you can achieve this. Realities to consider We [...]

HAS WORK-LIFE BALANCE BECOME AN IMPOSSIBLE DREAM FOR RETAILERS?2019-11-07T12:01:08+02:00

INTRODUCING THE OBC SAVINGS CLUB CARD

2019-11-07T10:46:51+02:00

The OBC Savings Club Card was launched in August 2018. That’s after the OBC Group had entered into an agreement with V-Switch, a South African-owned technology company that offers multi-dimensional e-wallet systems. Extensive testing at company-owned stores followed. It revealed that not only does V-Switch deliver flawless performance but, better still, our customers embraced this [...]

INTRODUCING THE OBC SAVINGS CLUB CARD2019-11-07T10:46:51+02:00

OBC HOUSE BRAND LABELS RECEIVE A FACELIFT

2019-11-07T10:46:51+02:00

To keep the OBC image and product range fresh in the minds of our customers is a neverending task. On the one hand, we dare not making too many changes to our corporate identity because goodwill could be lost. On the other hand, leaving it "as is" for too long could eventually render us irrelevant. [...]

OBC HOUSE BRAND LABELS RECEIVE A FACELIFT2019-11-07T10:46:51+02:00