May 2020 Newsletter

Anathi Ntshebe – OBC Sterkspruit franchisee

The success of the OBC brand can to a considerable extent be attributed to the untiring efforts of our hardworking family of franchisees. We genuinely appreciate that but, being caught up in the daily pressures resulting from managing a rapidly growing business, we may not always adequately communicate it. We have now decided to change [...]


During September, OBC Head Office hosted franchisees at the Waterhaven Country Estate. The purpose of the gathering was to inform everyone about current events, communicate our strategy going forward, listen to feedback by franchisees and have some fun. In the picture below, Tony da Fonseca is shown opening proceedings. In-house legal eagle Morne van Dyk [...]


As a result of the tight economy, competition is fierce. This is a general phenomenon but applies to our sector more than any other because we largely sell commodities. Attracting prospects into our stores, turning them into customers and retaining their loyalty indefinitely is easier said than done. To differentiate ourselves from our competitors, we […]


What do a herd of swans and franchisee support have in common? Well, much of the work swans do is invisible to the casual observer.As they glide seemingly effortlessly over a pond, they give no indication that below the water’s surface, a lot of frantic paddling is going on. It’s similar with franchisee support. Most […]


The mid-September 2019 edition of the FASA newsletter carried an article headed “Are franchisors undermining their franchisees with unreasonable demands?” It stated that franchisors place their franchisees into a precarious financial position by forcing them to carry out store revamps during these difficult economic times. There are of course franchisors who enforce contractual requirements without […]


When I started to prepare my contribution to this newsletter, it hit me that we are already in the fourth quarter of the year. It made me wonder where the year had gone and whether we have achieved what we had set out to achieve. Although generally not given to negativity, I have to admit […]


Being involved with the communities our stores serve has always been an important consideration for us; this will never change. Our involvement with these communities begins when we set up a new store and it develops from there. This article lists some of the things we already do and makes the point that there is […]


It need not be! Yes, operating an OBC Better Butchery franchise involves long hours, especially during the early stages, but it need not consume you. With careful planning and responsible delegation of duties, you can get time off without losing control. This article offers suggestions on how you can achieve this. Realities to consider We […]


The OBC Savings Club Card was launched in August 2018. That’s after the OBC Group had entered into an agreement with V-Switch, a South African-owned technology company that offers multi-dimensional e-wallet systems. Extensive testing at company-owned stores followed. It revealed that not only does V-Switch deliver flawless performance but, better still, our customers embraced this […]


To keep the OBC image and product range fresh in the minds of our customers is a neverending task. On the one hand, we dare not making too many changes to our corporate identity because goodwill could be lost. On the other hand, leaving it “as is” for too long could eventually render us irrelevant. […]


Female shoppers make it happen Research conducted by respected research group Nielsen provides useful insights for our franchisees and their front-of-store staff. It reveals that when it comes to grocery shopping, females are the main decision makers. So, how can you attract them to your store and convince them to purchase more than they had […]


Helping individuals requiring funding understand what funders are looking for in a Loan application undoubtedly enhances their success chances. Yet another value-add by OBC Franchising. Two members of OBC’s Head Office Team, Mornė van Dyk and Robbie Capazorio, recognised that securing funding ranks high on the list of potential barriers for individuals wishing to invest […]


Business slow? Want to increase sales but nothing seems to work? Well, you are not alone. Almost all businesses experience a bit of a slump at the moment. Most of them blame the poor economy for the problems they face and you are free to join them but before you do, consider this: It might […]


Whilst others fret over the poor state of the economy and may even downsize their operations, we at OBC stay firmly on the expansion path. Our most recent store openings were Sky City, Westonaria and Wonderpark. The new arrivals were eagerly welcomed by the local population. Interior views of the new OBC Wonderpark store. In […]


A textbook example of effective cross-border expansion Those familiar with the way we do business won’t be surprised to hear that there was nothing random about this project. The move was meticulously planned and the highly successful Grand Opening of the first store attested to the fact that nothing was left to chance. To get […]

In keeping with the spirit of the charter, The Head Office Team and I extend the following challenge to you

So, where to from here? To move forward on our journey towards constant improvement, we’ll increase the number of store visits and I will make every effort to increase personal participation. Be advised that during such visits, we’ll put your operation under the microscope. Our motivation is not to catch you out doing something wrong; […]

Putting It Bluntly – June

I am writing this column for the past five yearsbut never before has its heading reflected whatI want to get across more than today. There is no point denying that times are tough and wehave to face up to that. The way I see it, wehave only two options. We can either wallowin self-pity and […]

The virtual back page – December

The virtual back page With the end of the year rapidly approaching you will probably start to plan for the year ahead. But whilst most people set themselves lofty goals around achievements at work and reaching financial targets, we want to encourage you to give serious thought to the one item that is at the […]

Feeling hard done by?

Feeling hard done by? Count your blessings instead! You probably think that your store rental is outrageously high, don’t you? You are probably right BUT consider this: the rentals retailers in South Africa are asked to pay look like bargains when compared to rentals landlords in other parts of the world charge. A report tracking […]

Scratch and win competition

Attracting feet into your OBC stores… Motivated and supported by the members of the OBC Advertising Club, our marketing team at head office is constantly exploring opportunities for driving feet into our franchisees’ stores and increase ticket values. They usually achieve this objective. An outstanding recent example is the highly successful Scratch & Win competition […]

More than Simple POS Software

More than simple POS software: A breakthrough in stock control and CRM As South Africa’s fastest-growing retailer in our market segment, we are continuously looking for ways to stay at the cutting edge of developments in retail. Earlier this year, we decided that the time had come to install a POS system that would offer […]

Putting it bluntly… – December

As this is the last edition of the OBC newsletter for 2018, it seems appropriate for me to look into the rear-view mirror before getting out the binoculars. So here goes… Challenges aplenty Without wanting to focus on the negative, I have to admit that 2018 has been a challenging year. Politicians’ antics aside, steady […]

Scratch & Win your share of instant prizes

Scratch & Win your share of instant prizes to the value of R1 million with OBC Chicken! We come bearing good news! We want to show you, our valued customer how much we appreciate your support by giving you a chance to win your share of instant prizes to the value of R1 million with […]

Lucky shopper wins a brand-new Datsun Go

The owners of the OBC Chicken and Meat stores truly care about the communities they serve. They express that routinely by delivering on the slogan “Giving you more” but it doesn’t end there. From time to time, our marketing team put their heads together to find ways and means to add extra excitement to the […]

The OBC Group sponsors a soccer camp for youngsters

In an effort to develop soccer in South Africa while at the same time identifying talented youngsters for possible development on the international stage, Portuguese soccer clubFC Porto sent three coaches to South Africa to conduct a soccer camp. The camp, which was held at the Jeppe Quondam soccer facility, extended over four days and […]

The new distribution centre is taking shape

Our new, state of the art, DC is currently under construction. On its completion, it will take our warehousing and distribution capabilities to a new level.Truth be told, our current premises were never ideal because dry goods storage and refrigerated storage were at two separate locations. More recently, we were also hampered by a shortage […]

OBC Group wins SAPCC Standard Bank Large Business Award 2018

OBC Group was proud to be nominated in two categories, taking honours in the most prestigious category – Large Business Awards – at the annual awards gala evening at the World Trade Centre. In the Entrepreneur of the Year award, OBC Group’s MD Tony da Fonseca was ranked one of the top three leading entrepreneurs. […]

Franchise Sector In South Africa Continues To Grow – Survey Results

The FASA’s 2016 survey was undertaken among franchisors and franchisees in order to assess the contribution by the franchise sector to the South African economy in terms of GDP, business establishment, creation of employment and the identification of key franchise practices.  The survey shows that the fast foods and restaurant sector remained static at 24% […]

OBC adds value to Mabopane with a state-of-the-art ‘super’ store

OBC Chicken and Meat has officially opened its ‘super’ store in Mabopane promising to give the local community more choice and value for money. The newest OBC outlet surprised the excited community in its grand opening on September 24 with a ‘Family Open Day’, filled with fun activities, music and loads of prizes. With over […]

Ditching rocking chairs for the boardroom hot seat

In this issue of Africa Forbes Woman magazine, journalist Thandi Xaba looks at the new trend of retirees who are venturing into business, and contributing to the local economy. “I had a chance to learn of some courageous senior citizens, who despite challenges and discouragement from communities, defied the odds and went ahead to take […]

Hard life led Susan to success!

This woman is going from strength to strength! Susan Maake (57) went from selling fruit and vegetables on weekends to being a much-loved supermarket owner. “I’m blessed and honoured to be able to help my community,” said when asked about her successful career in the competitive food retails business. As the owner of an established […]

OBC Chicken and Meat rewards customers with instant airtime

OBC Chicken and Meat have rewarded more than 8 000 customers with instant airtime as a thank you for shopping at the OBC Chicken and Meat stores. The initiative was run in partnership with BrandBack across all our stores nationwide from the 25th of July to the 2nd of August and the response was fantastic! OBC Chicken managed to […]

OBC Chicken and Meat celebrates ‘Mandela Day’ with Children in need

This year, as part of the 67 minutes in honour of former President Nelson Mandela, we travelled to Wakerville, a small village 30km South of Johannesburg, to give a generous helping hand to our friends at the ABC Kids Orphanage. This family home has been caring for vulnerable children and young people between the ages […]

Grupo OBC Expande Universo da Galinha na África do Sul

Voz Portuguesa, the monthly South African Portuguese community newspaper, publishes an extensive feature about OBC Group as part of a special “Madeira Day” edition. July 1 is a national holiday celebrating the anniversary of the archipelago’s independence from mainland Portugal, granted in 1976. The OBC Group started as a Portuguese family enterprise in1987 by a […]

Portuguese Government eyes access to key niche markets

Luísa Fragoso, the General Consul of Portugal in Johannesburg, left, met with OBC Group’s MD Tony da Fonseca to discuss new niche market opportunities in Africa and EU through established Portuguese business networks. “We would like to explore your market insights and see how we can be of assistance. The Food Industry in Portugal is […]

OBC helps local charity raise R22,000 for child cancer

More than 300 people gave their support to a successful soccer tournament in aid of charity that was hosted by the Young Adult Portuguese Society (YAPS) on a Sunday at the Waverley Sports Club in Johannesburg. There were as many as 20 teams that were there to play, and the event was generously supported by […]

Creating room to set out a small stall

The South African competition commission is coming a-knocking at grocery retailers’ doors once again, and it has a number of uncomfortable questions to ask, says the Financial Mail. The regulatory body will be embarking on a market inquiry into the sector and a full report is expected to be delivered to economic development minister Ebrahim […]